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Max New York Life Insurance felicitated with the ‘Golden Peacock Innovation
Award’ for the year 2008
Excellence in innovation in conceptualizing and marketing Max Vijay recognized
New Delhi, September 23, 2008
Max New York Life Insurance Company Limited, one of India’s leading life insurance
companies, today received the Golden Peacock Innovation Award for the year 2008.
Mr. Rajit Mehta, Deputy COO, Max New York Life and Mr. Anil Mehta, Senior Director,
SBU (New Markets) accepted the award on behalf of the company.
The awards ceremony conducted in London was attended by representatives of various
business communities, consular corps from around the world, and other leading professionals.
Max New York Life was awarded for its path breaking and innovative business concept,
‘Max Vijay’.
Receiving the award, Mr. Rajit Mehta, Deputy Chief Operating Officer, Max New York
Life Insurance Co. Ltd, said: “We feel proud and are honoured to accept
this prestigious award as it acknowledges Max New York Life in its honest endeavor
to reach out to the underserved segment in India. All efforts are also being made
to comsumerize the insurance space, by making Max Vijay easily accessible to the
customers at their doorstep. We are delighted to be acclaimed as a discerning insurance
company”.
“Such recognition is an immense source of delight and clearly establishes Max Vijay
as a novel and innovative initiative, which combines global standards in life insurance
with social objectives through innovation in product, distribution, marketing, and
service delivery”, added Mr. Anil Mehta, Senior Director - New Markets, SBU, Max
New York Life Insurance Co, Ltd.
Golden Peacock Awards have been instituted by the Institute of Directors in 1991
to give a boost to Indian industry. The Awards are bestowed annually and are designed
to encourage total improvement in each sector of business.
About ‘MAX VIJAY’ - Innovation in Life Insurance
Max New York Life Insurance Co. Ltd has revolutionized the way insurance is procured,
sold and serviced through its new and innovative business concept called – ‘MAX
VIJAY’. It not only fulfils the customers’ primary need of protection, but also
facilitates long-term savings. It has been designed specifically for the underserved
segment of the society to meet the unique challenges of unpredictability in life
and their income flow. A unique technology driven distribution and service model
ensures reach of Max Vijay to the customers even in the remotest of places.
About Max New York Life Insurance (www.maxnewyorklife.com)
Max New York Life is a joint venture between Max India Ltd., one of India’s leading
multi-business corporate and New York life, a Fortune 100 company. Max New York
Life Insurance, incorporated in 2000, is one of India’s leading and most admired
life insurance companies. The company offers both individual and group life insurance
solutions. It has established a wide distribution network across India. Through
its wide network of highly competent life insurance agent advisors and flexible
product solutions, Max New York life Insurance is creating a partnership for life
with its customers in India.
For further media queries contact:
Arpan Basu
+91 9818083556
Max New York Life Insurance Co. Ltd.
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